Coming Soon: Ferrari to Offer Winter Driving Program for FF in Aspen

The FF, the first all-wheel drive Ferrari, arrives in the fall, just in time to plan a ski trip in a car that offers ample four-seat accommodations and premium luxury. With the goal of elevating driver skill and enhancing one’s appreciation of this all-season GT, Ferrari will offer a special winter driving course in Aspen, Colorado. Sessions will begin in January and be available for 6-7 weeks, exclusively for Ferrari owners.

Modeled on the “Pilota on Ice” programs recently offered in Italy, the winter driving program will allow Ferrari owners to experience the all-new FF in dynamic snow and ice conditions. Spaces will be limited and available on a first-come, first-served basis.

The beauty and topography of Aspen offers the perfect backdrop for the custom-made snow and ice course that Ferrari will build to showcase the FF model’s abilities. The new GT debuts the Ferrari-designed 4RM all-wheel drive system, which enables the FF to retain the sporty and dynamic driving characteristics typical of a Ferrari while providing the added traction necessary in low-grip situations.

Ferrari will convey additional details on the FF winter driving program in late summer, affording plenty of time for clients to plan their trip to the Centennial State. Those wishing to coordinate a program with their own ski vacation can pursue options through the Ferrari Concierge.

To hold a seat or confirm your interest, contact the Ferrari Concierge at 1-866-551-2828 (Monday-Friday from 11 AM-6 PM EST) or send a note to support@ferrarisupport.com.

Source [Ferrari]

 

So how many FFs does Ferrari expect to sell and how many of those FFs will end up in winter regions?
Then how many people will actually drive them in the winter with rocks, salt etc on the road....

I get that it is more of a showcase for the cars but there are alot of other manufactures who have been doing it for years and probably better.

 

Pretty cool.

 

Thanks to our friends at Autoblog for the mention!

Ferrari offering Winter Driving Program in Aspen to FF buyers

 

I'm quite sure more cars will be used in winter conditions than you think of...
Just think of customers in Switzerland(!) ,France or Germany,...and locations like St. Moritz,Kitzbühl etc
And if you live outside of the city of say,St. Gallen a 4wd is quite useful on the roads there..
A lot of use for a four wheel drive sports car there!