Koenigsegg will unveil new 4-seater Super saloon
#1
02-02-2010, 03:05 PM
Join Date: Jul 2008
Location: Linköping, home of the Gripen Fighter and approx 230 miles from Koenigsegg HQ
Posts: 32
Koenigsegg will unveil new 4-seater Super saloon According to the article in BT-times, Koenigsegg and a Malaysian luxury car dealership the Naza group has signed a deal to distribute Koenigsegg's in Malaysia, I know what you think...No big news there, but if you read further down the article something really interesting is reviled!
Quote:
" With the Naza deal in place, Malaysia may soon witness the regional launch of Koenigsegg's new saloon model scheduled to be unveiled in several months' time.
The new model is said to cost less than their top models and produced at slightly higher volume than its existing two-seater sportscar. "
Naza set to distribute Koenigsegg supercars
"The Naza Group of companies will soon offer the Koenigsegg supercars alongside the already wide array of fast cars it is already distributing.
The company is said to have signed a deal with the Swedish-based high-performance carmaker a few weeks ago. Sources said Naza will start selling the cars next month.
Koenigsegg Automotive AB manufactures some of the fastest production cars around and Naza will be its distributor for the Asia-Pacific region.
This is Koenigsegg's first tie-up with a Malaysian company to distribute the brand in Malaysia and regionally.
The move will extend ties between the Swedish-based firm and the region, including the high-consumption Singapore market, as it bids to grow sales to wealthy regional buyers who want something exotic and exclusive.
At present, Koenigsegg's Asia representatives include distributors in Japan, South Korea, Hong Kong and Taiwan.
The source said the deal will provide Naza with an additional brand under its luxury, high-performance stable that includes Ferrari and Maserati.
"Naza is looking to expand regionally and add value to the group," the source said.
Koenigsegg was founded in 1993 by Swedish car enthusiast Christian von Koenigsegg and competes with the likes of Bugatti and Pagani at the top end of the supercar market.
Koenigsegg produces no more than 35 cars a year in its effort to maintain exclusivity and high standards.
Its cars include the CCR, which at one time held the world production car speed record at over 388kmh and the current model CCX, which sells for around US$1 million (RM3.42 million) upwards.
The source said Naza understands that it can only market the brand to a select clientele who crave uniqueness, irrespective of cost.
"Their (Koenigsegg) future clients are not very price-conscious. The two major factors are exclusivity and delivery times for them.
"Price, to these people, is also not an issue. They want something no one else has," he added.
With the Naza deal in place, Malaysia may soon witness the regional launch of Koenigsegg's new saloon model, scheduled to be unveiled in several months' time.
The new model is said to cost less than their top models and produced at slightly higher volume than its existing two-seater sportscars.
It is understood that Naza will follow the business model of both Ferrari and Maserati where a stand-alone subsidiary will be set up locally.
The Koenigsegg office will be housed together with their other luxury high-performance brands at the Naza Auto Mall in Petaling Jaya, Selangor, for the time being.
The source said there is no indication if Naza will have a dedicated showroom for Koenigsegg."
This was published about one month ago so I assume that this BIG event they refer to is the International car show in Geneva in just one month away in march the 4th-14th!
This I think must be the car that was rumored to have about 700hp and has been approximately in development for more than 2 years now. An all new carbon-fibre 4-seater super saloon to be offered beside the CCX/R range!
Quote:
" With the Naza deal in place, Malaysia may soon witness the regional launch of Koenigsegg's new saloon model scheduled to be unveiled in several months' time.
The new model is said to cost less than their top models and produced at slightly higher volume than its existing two-seater sportscar. "
Naza set to distribute Koenigsegg supercars
"The Naza Group of companies will soon offer the Koenigsegg supercars alongside the already wide array of fast cars it is already distributing.
The company is said to have signed a deal with the Swedish-based high-performance carmaker a few weeks ago. Sources said Naza will start selling the cars next month.
Koenigsegg Automotive AB manufactures some of the fastest production cars around and Naza will be its distributor for the Asia-Pacific region.
This is Koenigsegg's first tie-up with a Malaysian company to distribute the brand in Malaysia and regionally.
The move will extend ties between the Swedish-based firm and the region, including the high-consumption Singapore market, as it bids to grow sales to wealthy regional buyers who want something exotic and exclusive.
At present, Koenigsegg's Asia representatives include distributors in Japan, South Korea, Hong Kong and Taiwan.
The source said the deal will provide Naza with an additional brand under its luxury, high-performance stable that includes Ferrari and Maserati.
"Naza is looking to expand regionally and add value to the group," the source said.
Koenigsegg was founded in 1993 by Swedish car enthusiast Christian von Koenigsegg and competes with the likes of Bugatti and Pagani at the top end of the supercar market.
Koenigsegg produces no more than 35 cars a year in its effort to maintain exclusivity and high standards.
Its cars include the CCR, which at one time held the world production car speed record at over 388kmh and the current model CCX, which sells for around US$1 million (RM3.42 million) upwards.
The source said Naza understands that it can only market the brand to a select clientele who crave uniqueness, irrespective of cost.
"Their (Koenigsegg) future clients are not very price-conscious. The two major factors are exclusivity and delivery times for them.
"Price, to these people, is also not an issue. They want something no one else has," he added.
With the Naza deal in place, Malaysia may soon witness the regional launch of Koenigsegg's new saloon model, scheduled to be unveiled in several months' time.
The new model is said to cost less than their top models and produced at slightly higher volume than its existing two-seater sportscars.
It is understood that Naza will follow the business model of both Ferrari and Maserati where a stand-alone subsidiary will be set up locally.
The Koenigsegg office will be housed together with their other luxury high-performance brands at the Naza Auto Mall in Petaling Jaya, Selangor, for the time being.
The source said there is no indication if Naza will have a dedicated showroom for Koenigsegg."
This was published about one month ago so I assume that this BIG event they refer to is the International car show in Geneva in just one month away in march the 4th-14th!
This I think must be the car that was rumored to have about 700hp and has been approximately in development for more than 2 years now. An all new carbon-fibre 4-seater super saloon to be offered beside the CCX/R range!
#6
02-02-2010, 03:52 PM
Doesn't sound realistic at all. Isn't there a waiting list for years on the CC-line? Why would they waste time on something that will inevitably be a failure, rather than concentrate on orders for their actual vehichle? There hasn't been a successful four door supercar since the Hammer, and it never will so why bother. Well, of course, unless you count the purple Jetta GT I had in high school. That shit was sick as hell!
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